Annual events, especially those that double in size every year, need to reinvent and reimagine themselves each and every time to stay fresh and relevant. In a highly competitive market this annual event needed to attract a tech-forward user community and engage them in an exchange about market needs and product features.
CONCEPT
The event needed to pamper a group of international, tech-forward attendees, engaging them in a broad variety of topical discussions and presentations. The conference included general and break-out sessions, on-site executive and sales meetings, an exhibition hall, tech lounge, and sponsor/VIP pavilion. From greeters at the airport, registration service, VIP Shuttle services, small group and large group dinners and receptions, off-site entertainment, to event collateral and merchandize, everything had to deliver a seamless, hassle-free, inspiring, and memorable experience.
- Targeted Event Marketing
- Attractive Sponsorship Offering
- Hospitality Services On and Off-Site
- Iconic General Session Speakers
- VIP Transportation
- F&B Services
- Special & Social Events
RESULT
For a startup tech company this annual user conference allowed staying closely connected the market’s changing needs, while showcasing product advancements and innovative ways to help their customers succeed. RightNow Technologies is now part of the Oracle Corporation.